YouTube influencers invited to promote Poland

Seven YouTube channel owners with international reach are to come to Poland at the invitation of the Polish Tourist Organisation, as part of a promotional campaign based on 'influencer marketing.' "We want to show Poland as it is: beautiful, modern, open, with an unconventional tourism offer," said Minister of Sport and Tourism Witold Banka. The #VisitPoland campaign uses influencer marketing tools to engage people who determine trends within their online communities. Within the framework of the campaign, videobloggers from the United States, Great Britain, Spain, Mexico, Japan and Canada among other countries will visit Poland. The popular YouTubers with international scope were chosen through an agreement with Google.